Built Different Ep.5: Featuring Ben Young, Founder of frank green and No Wrap

In Episode 5, Jane is joined by Ben Young, Founder of frank green.

Built Different is opening the door to something new. Until now, we’ve listened to stories from our own world. Now, we’re opening the conversation to other founders who, like Jane Morrell, saw a problem they couldn’t ignore and built something that had never existed before.

Ben’s latest venture started with a problem most of us never see. Hidden behind warehouse doors and retail shelves, enormous amounts of single-use plastic pallet wrap are used every year to move goods around the world. Ben believed there had to be a better way, so he built No Wrap, a reusable alternative created to eliminate the last bit of plastic from the frank green supply chain.

Together, Jane and Ben unpack what it really took to build something that had never existed before:

👉🏽 How do you back a decision that looks irrational to everyone else?

👉🏽 What do people misunderstand about the work required to build a better alternative?

👉🏽 What’s one leadership mistake you wouldn’t make again?

👉🏽 What would you say to someone who’s spotted a problem they can’t ignore, but is worried they’ll be told it’s too hard, too niche or already solved?

But this episode isn’t just about pallet wrap. It’s about the habit of questioning things the rest of us have stopped noticing.